The arrival of video conferencing in recent years has helped to revolutionise the workplace. At its core, video conferencing offers a simple solution: a capacity for individuals and companies to arrange virtual meetings. However, behind this solution is the future of audio & visual communications across the globe and that which has seen video conferencing lie at the forefront of innovation and technology. With impressive amounts of resources poured into its research and development, video conferencing can now be considered some of the most cutting edge technology around.

Certainly, video conferencing does require a certain amount of investment – both in terms of time and resources. However, the minimal installation costs – that require virtually no hardware, but instead an affordable and long-lasting investment in software to support your team, allowing them to sign in from any location and easily connect with your system, will save significantly in the long run. A point we will return to later in this article.

Its reliability, efficiency and speed have all contributed to its popularity as a service that has rapidly been adopted by companies globally and across sectors. Businesses have learnt to rely upon its convenience as it allows them to arrange a meeting where every participant doesn’t need to be in the same place at the same time, but rather can be in different locations, cities and even countries so long as they are connected to the internet. With the ability to host up to 28 participants with a number of faces on screen, it offers a phenomenally seamless method of connecting without having to be in the same room. An invaluable commodity in this global market place, this immersive experience helps businesses run faster, slicker and more seamlessly.

Instead of wasting time and resources on liaising diaries and confirming locations, meetings can be arranged with one click of a button and attendance can be granted with another click. That’s all it takes – a simple solution for a complicated world.

It also can be hugely beneficial in terms of employee satisfaction and happiness. In this modern day marketplace there is a huge emphasis on ensuring employees are motivated, productive and loyal to your brand. From start-ups to conglomerates like Deloitte, companies are exploring alternative methods of retaining employees – with options like flexi-time and working from home becoming an increasingly dominant theme in the global workforce. Video Conferencing can, potentially, be a huge influencer in driving this important trend forward – meaning that employees wherever they are in the world – sat in a coffee shop in Thailand or working from their kitchen table, can dial in and offer their expertise and knowledge. This can also help contribute to a far more satisfactory work/life balance – the cliché of the dad who travels more than he is home is not only outdated by virtue of gender equality, but also thanks to innovations such as video conferencing – which can dramatically cut down on travelling time, meaning more time spent engaging in activities that are more important. Whether that is working on the business or spending time with the family. It offers an exciting possibility for individuals to make far better use of their time. In the modern economy – video conferencing allows you to work smarter, not harder.

Not only does video conferencing save businesses time and money, but it also helps build better relationships with clients – allowing you to be at the other end of the phone to offer support, you will be far more than just a voice. Allowing you to fully interact with your client, it can prove to be an immensely powerful tool in building long-lasting and sustainable relationships, helping you feel like a real member of the team. This can lead to the creation of a far more agile business model – and indeed has the potential to completely revolutionise and redefine a sales or ongoing client relationship process. With video conferencing, companies can respond immediately – offering far more than just a voice at the end of the phone, they can provide a face, they can share screens and personally talk you through a challenge and, most importantly, instead of speaking to a nameless, faceless advisor, a client will be able to interact with the person at the other end of the line. This agile business model can prove immensely beneficial in companies – especially those seeking to rapidly grow or rebrand.

And it can also offer a substantial reduction on travel costs as you can carry out your work remotely without even having to go onto the client site, a fantastic way of helping to boost profits.

Whilst for those who are handling secure data, scams are a particularly pressing concern in this age of cyber crime – with the total value of scams having worryingly reached £1 billion at the end of 2016 and with predictions suggesting that this is set to rise every year, video conferencing offers a secure connection that means you can feel utterly confident in communicating with your clients and will also help enhance your trust factor.

Given all of these benefits it seems unsurprising that video conferencing has had such a phenomenal impact upon the modern workplace. In fact, video conferencing has helped contribute to the dramatic shift we have seen in office culture in recent years. No longer is overworking encouraged, and it is no longer viewed as desirable to burn the midnight oil at the expense of physical and emotional health. In this business environment, where on-site massages and external counselors are becoming if not the norm, then certainly a significantly more common occurrence than they have ever been before, video conferencing helps pave the way towards a far more mindful, sustainable and intelligent working environment. One which anticipates the needs of employees and helps them reach their targets in a realistic and sustainable way.

There seems little doubt that video conferencing is not a trend, but rather an innovation with a lasting legacy that symbolises a new working environment.